How Does Interapt Define an App?

In today’’s lexicon, “app” is almost a throwaway word. It’s a program, a piece of software, or a little widget you can get on your phone, your pad, or your laptop. But that almost cheapens the meaning of the word.

At Interapt, we see an app as something much more important. An app has to be useful, it has to actually make life easier or more efficient.

So we see the word “app” as being interchangable with the word “tool.”

A tool is something with utility…something that’s also designed to make life easier or more efficient. A drill can help you drive screws much faster than a screwdriver. A computer is much more efficient at sending messages than postal mail. And a lever, one of the world’s simplest tools, can move mountains.

Given that the mobile market is relatively young, there are plenty of time-waster apps out there, but the good ones will remain and the bad apps will eventually fall by the wayside. Apps cover every genre and demographic — hence the annoying phrase “There’s an app for that!” — from realtor apps for multiple listing services to money management edu-tainment apps for kids that gamify the process of learning how to budget.

At Interapt, when we are called upon to create apps for our clients, the first question we ask is “Who will use it? How will they use it? What situations will they use it in? And would we use this?”

Many user experience experts live by the mantra “You are not your end user,” urging the clients and app creators to remain open-minded and agnostic while innovating new products. So we make sure to find and match the ideal end user demographic for developer input as we’re building the app.

At Interapt, we prefer to focus on apps with utility. We’ve created the BabbleApp, as mentioned in a previous blog post, to help local TV networks become more entertaining, more community-oriented, and better able to monetize their networks with the metrics to maximize advertising revenues.

We’’ve also developed the StemComm wifi system and related app for the military and emergency first responders, with lightning-fast video transfer, location-based information and fail-proof communication channels. These features enable key leaders to make some life-saving decisions instantaneously. These are the kinds of apps we feel good about developing – the apps that become change agents for social good.

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