INTERAPT BLOG

Top 3 Takeaways from Dreamforce 2015

I recently traveled to San Francisco to speak about wearables in the enterprise at this year’s Dreamforce conference – over 150,000 people from more than 90 countries. An amazing experience. I learned a ton about new trends Salesforce has identified as high priorities for the enterprise. In particular, there were three takeaways from the conference that resonated…

How Wearables and Scribblit Are Changing Remote Healthcare

  At a recent Health Enterprises Network event, Interapt CEO Ankur Gopal demonstrated how wearable technology like Google Glass, combined with mobile apps like Scribblit, will create a new way to deliver high-quality healthcare to remote and rural areas of the world. The demonstration was part of HEN’s “mHealth: Mobilizing the Community” event that focused…

PowerMap Mobile App Project

Economic developers have had a problem for a long time. Finding data associated with a potential economic development site has always been a difficult and laborious undertaking especially with trying to determine what utility providers serve the potential site. In the past, economic developers had to refer to a paper maps and spreadsheets of data…

CrossPaths Mobile App Project

Layovers, cancelled flights, and delays are all a part of the traveling experience. Sure, some people are traveling with family or friends to their destination, but what about those who only have one ticket? Who said going on an adventure and traveling has to be lonely. That’s what Connecting Paths, LLC co-owners Shivang Patel, Emir…

Designing for a Tech Company

These days, it seems like technology has completely taken over the world. Innovation is everybody’s business. Smartphones and mobile apps are a part of our daily lives. According to a TechCrunch article, consumers are spending 85% of their time on their smartphones. More specifically, 84% of their smartphone usage is on non-native App Store apps….

Aaron Henry Looks Back On His Internship

Going into this internship I was excited to gain first hand experience in the marketing field. I entered this internship not knowing exactly what to expect, but I am leaving with a clearer understanding of how to reach new demographics while engaging target audiences by learning how they react to information presented to them. As…

Why Do We Pay a Dollar for Fast Food but Not Mobile Apps?

I recently saw an advertisement for a fast food chain’s Dollar Menu, and it got me thinking of the difference in consumer habits when paying a dollar for fast food versus paying that same dollar to download a mobile app.  Why is it that charging $1 for food has been such a successful driver for fast food’s growth…

Why Smart TVs Aren’t Worth a Hefty Price Tag

Modern manufacturers are putting more smart technology into everyday devices than ever before, and television sets are no exception.  In recent years, the TV industry has struggled to remain relevant in the modern age of multi-screen entertainment, as tablets, smartphones, and high-def laptops are taking more eyes away from TV sets every day. This has…