INTERAPT BLOG

Everyday TV Viewers: 5 Cool Advantages of Interactive TV

TV viewers may be hearing the latest term to on-screen interaction, “second screen” or “interactive TV.” This isn’t having a second TV on in the room, or having touch-screen TV. But rather, it’s watching some of the extra content on your mobile phone or tablet, like an iPad. If you’ve got a smartphone or tablet,…

TV News Directors: 5 Cool Things You Need to Know NOW About Interactive TV

The promise of Interactive TV is finally here. The idea that viewers can interact with your programming, watch commercials, take surveys, play games, or anything else that supports your advertisers’ efforts. These are five of the coolest things news directors need to know about interactive TV. 1. Interactive TV is highly automated. It doesn’t take…

How Does the Virtual General Counsel Project Help Technology Entrepreneurs?

The Virtual General Counsel Project all began as a casual conversation over the tennis court one day with attorney Justin Clark of Stoll Keenon Ogden. Justin was asking me who my company used for legal counsel, and I explained that as an entrepreneur, I couldn’t afford a pricey law firm tagging me for billable hours….

Matchmaking at Interapt: 6 Qualities We Actively Seek in New Employees

At Interapt, we are renowned for fostering creativity, conceptual thinking and innovation. As with any innovation-friendly companies you can think of — Apple or Southwest Airlines or IDEO, for example — we take great care in cultivating our human capital to match our company culture. We always maintain a careful balance that sustains our family-like…

How Does Interapt Define an App?

In today’’s lexicon, “app” is almost a throwaway word. It’s a program, a piece of software, or a little widget you can get on your phone, your pad, or your laptop. But that almost cheapens the meaning of the word. At Interapt, we see an app as something much more important. An app has to…

Developers Beware: Device Agnostic is the Way to Go

Frustrated Android owners rejoiced when Instagram recently came out with the Android version after nearly a year. For the longest time, it was an iPhone-only app. Then, many people rejoiced (and many were annoyed) when Facebook bought Instagram last month for $1 billion.) At Interapt, we’ve been watching the platform market very closely. Google has…

What Is STEMCOMM?

At Interapt, we are proud to introduce the STEMCOMM system — Strategic Tactical Emergency Management Communications. Our unique wifi system is a 50-foot mast that creates a serious, robust wifi capability in an open area, up to a 1 mile radius. If you’re trying to communicate in a location with many tall metal buildings, there…

First Responders Struggle with Wifi, 3G and 4G

Why do first responders have communication problems using wifi, 3G and 4G during an emergency? Why can’t they call in to their station commanders, their incident commanders, or the necessary personnel to communicate what’s happening on the ground via video, photos, and voice? It all comes down to bandwidth, especially shared bandwidth. The same is…

Does Your TV Network Need the BabbleApp?

Born out of spending two years with news directors to understand their needs, time constraints and technology constraints, we at Interapt developed the BabbleApp, a social interactive television app, to create enormous revenue opportunities for networks and advertisers. What is the BabbleApp? Version 1.0 of the BabbleApp is the culmination of best practices automated seamlessly…

Why a Local Station Shouldn’t Use a National App for Social Active TV

While Interapt was in the R&D phase for our BabbleApp, we did extensive interviews with TV software developers and news directors. We soon learned that a national app was too laborious to actually integrate into a local news show’s programming. There was no way it would make them money–at least not currently–and it didn’t tie…