INTERAPT BLOG

How Can Businesses Use Push Notification?

Businesses that are seeking a more direct, interactive relationship with their customers will want to incentivize and encourage their users to give them permission to engage them with push notifications on their mobile device. If you use a mobile phone or tablet, you’re already familiar with push notifications. These are the little banners that appear…

Social TV: What is the Future of the Transmedia Experience?

First screen. Second screen. Third screen. What does any of this mean for the future of TV and your viewing experience? The first screen is your TV. Let’s say you’re viewing a show like AMC’s Walking Dead. You can choose to view the experience as solely watching the TV show, and then watch the after-show…

How Do You Overcome Push Notification Fatigue?

As smart phone users continue downloading and using apps, we’re starting to see a dearth of push notifications. We’re also seeing a lot of complaints from people who are sick of those same push notifications. To avoid Push Notification Fatigue, we always advise app developers to remember a few important points about app development: The…

Entrepreneurship Lessons We’ve Learned from Steve Jobs

It’s been over a year since Steve Jobs passed away, but we’ve continued to think about how his life and his philosophy have affected entrepreneurs from all over the world. These are some lessons we’ve discovered we learned from Mr. Jobs, and they’re ones that every entrepreneur should embrace: Never accept the status quo. We’re…

What is Push Notification?

On June 17, 2009, Apple Inc. launched push notification on their iOS 3.0 and since then, we’ve never looked back. It’s hard to recall a time when our smart phones didn’t have a badge on every app’s icon, displaying the number of unread messages and updates, often accompanied by a sound effect, turning on your…

Five Must-Haves for Your Festival’’s Mobile App

For anyone setting up a mobile app for their upcoming festival, why not take advantage of the mobile technology that most of your users are carrying, and use it to create a more memorable, more enjoyable experience for them? Creating a mobile app for a festival can help you notify users about special events, upcoming…

The Best Way to Notify a Large Audience of an Emergency

One of the situations that many of you reading this blog today will relate to is the need to notify the parents of a school in the event of a severe cold weather event, also known as “the snow day.” We had a recent roundtable discussion about the benefits of various notification systems and their…

10 Lessons Learned as a 30-Something Entrepreneur

I’ve been a full-time entrepreneur since 2006, but I’ve been doing it part-time for the past 15 years. I can even recall innovating a new tennis racquet design as a young child. I’m often asked to speak to groups of entrepreneurs and business students about the things I’ve learned. These are some of the lessons…

TV Stations and How They Can Use Push Notifications

At Interapt, our clients are asking us to build in push notification services across multiple platforms, guiding their customers to act on an offering, such as a restaurant pushing discounted appetizers on a given day. These clients have asked us to offer this push notification as a transmedia offering: as a Tweet, a Facebook posting…

How Football, Concerts and Festivals Can Leverage StemComm

Herding cats” is often the phrase used to describe trying to round up and coordinate your friends or family in a large public venue. It’s harder in this day where we’ve come to rely on mobile phones to communicate. Harder, because if you’ve ever gone to a pro or college football game, concert, or festival,…